Cultivate is the future of wellness ecosystems—where purpose-built environments, longevity technologies, and visionary investments converge to empower healthier lives and resilient societies.

“We design for those who demand the very best—and expect their environments to support how they feel, age, and thrive.”

Cultivate was founded by Barry Yoeckel, a veteran real estate developer and lifelong wellness advocate who saw a need for something more than buildings—something more human, holistic, and future-facing. What began as a career in traditional development evolved into a calling: to create purpose-built spaces that support longevity, well-being, and conscious connection.

He holds a Bachelor of Science in Business Administration (Finance) from the University of Tennessee and a Master of Real Estate Development (MRED) from the University of Southern California.

Barry’s work is grounded in the belief that thoughtfully designed environments—rooted in wellness, purpose, and long-term impact—have the power to shape how we live and thrive.

We believe that the future of human flourishing lies in environments and systems designed for wellness, longevity, and conscious connection.

Cultivate is a development, investment, and advisory studio shaping the future of wellness ecosystems. We create purpose-driven real estate and invest in transformative technologies and businesses that enhance the communities we serve.

Our Values

We believe in working with humility, clarity, and shared purpose—always putting the project first and doing what’s right to balance the needs of all stakeholders long-term.

Lead with Integrity

We design environments and systems with intention—supporting human flourishing, social connection, and environmental well-being. Every detail considers not just how people live today, but how communities can thrive long into the future.

Conscious by Design

We lead with discipline, precision, and pride—delivering results across every phase of the project lifecycle.

Strategic Execution for Excellence

We balance creativity and structure—combining big ideas with precise systems to deliver impactful, future-ready environments.

Inventive Precision

Every engagement begins with a clearly define Project Ethos—anchoring our strategy, design, and execution in the long-term purpose.

Purpose as Process

We grow by doing—learning from each challenge, reflecting with intention, and building better every time.

Growth Through Action

We Partner With

Investors

We partner with aligned capital to generate long-term returns and measurable, meaningful impact.

Sponsors & Operators

We partner with owners to define vision, guide execution, and elevate performance across the full project lifecycle.

Brands & Businesses

We collaborate with mission-driven brands and businesses that expand and reinforce our wellness ecosystems.

Project Ethos

At Cultivate, every project begins with a Project Ethos—a narrative that defines the end user, the intended experience, and what success looks like across time. It’s more than a vision; it’s a North Star that guides every step we take—from site selection and design, to delivery and long-term optimization. This ethos-driven approach ensures that every community we help shape is intentional, resilient, and deeply connected to human flourishing.

Our Mark

Our logo is a symbol of intentional design.

The circular form reflects wholeness, systems thinking, and the cyclical nature of growth. At its center, an abstract “C” stands for Cultivate — and for the convergence of community, capital, and conscious development.

The internal divisions represent the layered, interconnected ecosystems we create — where infrastructure, wellness, and innovation align.

Like the environments we build, our mark is quiet, purposeful, and designed to last.